The American Racing and NASCAR Enthusiasts file is comprised of individuals who are passionate and dedicated enthusiasts of their favorite pastime: Racing! They follow racing faithfully and loyally stay on top of EVERYTHING that relates to racing and NASCAR.
American racing and NASCAR enthusiasts enjoy attending live racing and NASCAR events, watching racing events on TV, and participating in the sport themselves. These consumers are passionate and affluent racing fans with the purchasing power to buy products related to their favorite sport, including racing apparel, publications, memorabilia, tickets to racing events, racing products and more.
The American Racing and NASCAR Enthusiasts file includes both men and women who shop for themselves and buy racing and NASCAR merchandise as gifts for the racing fans in their lives. These fans attend or participate in events like Formula 1, Road Racing, Indy, NASCAR and more. They are passionate about the sport and are willing to spend their discretionary income on official racing merchandise. They also purchase high performance auto products and often travel to see live auto racing events. For many fans purchasing auto racing products and equipment is as exciting as watching a race.
Auto racing enthusiasts are responsive to marketing offers related to auto racing products, auto parts stores, tire sales, electronics, travel and auto racing event tickets, credit cards, auto racing book and magazine publications, auto racing memorabilia, official auto racing merchandise and apparel, auto safety gear and more.
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