The social media Inspired Travelers file includes an audience of travelers who are inspired to visit destinations that are promoted by their favorite social media influencers as well as the top places currently highlighted in pop culture.
These travelers are motivated by travel-envy and book their trips based on the up-and-coming travel trends they see on their favorite platforms. Social media has become one of the top ways for travelers to locate new destinations and it’s encouraging people to explore new places they never even knew existed or want to experience after seeing it featured on a hit TV show or movie.
Social media inspired travelers often look for destinations that are photo-worthy so they can post their entire vacations on their social media profiles while all their friends follow along. These travelers highly value how photo-worthy the destination is, while many of them seek to recreate photos from their favorite social media sites. They go on multiple trips a year as they see travel as an opportunity to post new, exciting content and leverage social media to share their travel stories with the world.
This audience researches, books, records, and shares their travel journeys online and will be receptive to any travel offers related to the most popular travel destinations on social media.
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