The Experiential Travelers file includes travelers who place a high value on unique travel experiences. They prefer distinct and off-the-beaten-path experiences as opposed to the typical touristy travel destinations and activities. They are on the hunt to experience something new and different and choose travel destinations that include experiential activities. They are willing to invest a larger amount of discretionary income to obtain these once-in-a -lifetime experiences.
Experiential Travelers enjoy visiting countries, cities, and travel destinations where they can have a meaningful experience while engaging with the location’s people, culture, history, cuisine, nature, and environment. Experiential travelers choose travel destinations and experiences that are personalized to their interests and that are inspirational to others. They enjoy being in a group of unique people that have traveled to exotic destinations and experienced everything the location has to offer.
This is the ideal audience for special offers related to experiential travel and unique travel opportunities, including adventure tours, cultural tours, culinary tours, well-being vacations, immersive culturally rich travel offers, and more.
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