The American Back-to-School Shoppers file is comprised of parents of K-12 students, parents of college-aged students and college students themselves who are the decision makers when it comes to purchasing back-to-school products.
The consumers included in this file purchase back-to-school items that will last throughout the school year including school supplies, clothing, computers and technology, art supplies, backpacks, lunchboxes, calculators, items for the classroom, dorm furniture and décor, and more.
These back-to-school shoppers have expressed an interest in back-to-school and back-to-college products and sales. They shop online and in-stores to purchase their back-to-school supplies and often stock up on everything they need before the school year begins.
This is the perfect audience for any special offers related to back-to-school/college supplies, clothing, technology and back-to-school sales.
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