The American Vision & Eye Care Masterfile is comprised of families and individuals who purchase men's, women's and kid’s prescription eyeglasses, sunglasses, contact lenses and specialty eyewear from both privately owned local optometrists as well as people who prefer retail optometry chains. These consumers want to ensure that their eyes stay healthy and are very dedicated to their vision care. They visit their preferred optometrist office yearly to receive an updated eye exam and purchase new eyeglasses and contact lenses.
These savvy consumers are very active and interested in a variety of lifestyle activities that require them to have good vision and quality eyewear products that will enhance their lives and help them enjoy their favorite hobbies. The activities enjoyed by this audience include reading, gardening, health and fitness, arts and crafts, leisure travel, outdoor activities, sports, golf, DIY, cooking, family interests and more. From young families to working millennials to baby boomers and seniors, this audience knows the importance of taking care of their eyes and are willing to spend money on the products and services that will keep their eyes in optimal health as well as keep them looking and feeling their best in their chosen eyewear.
This file includes excellent prospects for any offers pertaining to prescription eyeglasses, prescription sunglasses, fashion eyeglasses and sunglasses, eye exams, optometrist and vision care centers, contact lens products, senior vision needs, insurance offers, and corrective laser eye surgery. Selects are available to target by age, income, household and marital status, prescription lens buyer choices, lifestyle interests, geography, gender and more.
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