The Downsizing Empty Nesters file consists of couples who are selling their family homes to downsize, often times into a townhouse or condo after their adult children have left the home. These empty nesters no longer need a large house and are looking to downsize into a property which offers more community amenities and less home responsibility. Many of them are Baby Boomers who see opportunity in the current housing market to sell their family homes with a high profit, giving them the most equity in their home and providing them with a nice increase in savings for their future retirement.
These empty nesters are choosing to downsize as they are looking for access to a more service-driven, multifamily lifestyle that often includes highly-amenitized living space, socially active communities, resort-style pools, community fitness and recreation centers. They are pursuing a more maintenance-free, turnkey lifestyle that renting provides. They are the perfect audience for any offers relating to new condo and townhome communities, condo and townhome sales, and more.
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