The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.
Many of these digital fitness enthusiasts prefer the online fitness experience which allows them to work out on their own schedules and connect and compete with their friends online. They purchase fitness trackers, watches and smart fitness gear to enhance their online fitness experience, in addition to yoga mats, weights, fitness bands and other workout gear. They enjoy registering for fitness challenges and earning badges and rewards for their fitness achievements.
In addition to taking digital fitness classes, these healthy consumers subscribe to digital nutrition services and apps, purchase healthy home food delivery, buy vitamins and nutritional supplements, purchase fitness equipment, athletic wear, and so much more. They also register for online wellness seminars and workshops.
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