The Generation Z file represents a diverse group of young adults born between 1997 and 2004 who are currently 18-25 years old. Gen Z members are the first group of individuals who had Internet technology available to them at a very young age and were born into a world of technology and connectivity. They are sophisticated media and computer users and they are comfortable with technology, interacting on social media, texting and more. They have been exposed to an unprecedented amount of technology during their lives.
Generation Z has a digital bond to the Internet and technology like no other group before them. They see technology products like smart phones, tablets, computers, video game systems, social media and electronics as integral to their lives. They spend more than three hours per day using computers and mobile devices for purposes other than schoolwork.
Generation Z members are independent, socially conscious, brand savvy consumers who expect brands to take a stand on social issues. They were taught to be independent and many have an entrepreneurial desire. Generation Z members are often raised in dual income or single parent families and they are more involved in family purchases.
Suggested Usage includes: Credit Card Offers, Auto Offers, Cell Phones, College Education Info, Entertainment, Movies, Music, Student Loan Consolidation, Technology Products, Electronics, Computer Hardware and Software, Travel Offers, Digital Products, Digital Subscriptions and many more
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