The Active Road Trip Enthusiasts file includes individuals and families across all generations who seek the adventure of traveling on the road. Road trips are more popular than ever, and this file includes a diverse group of travelers who prefer the adventure and convenience of traveling by their own car, RV, or rental car. From Millennials seeking the cost savings and freedom in their vacations, to Gen X families who find road trips best fit their travel needs with kids and pets along for the vacation, as well as Baby Boomers who wish to relive their road trip adventures of the past, these travelers prefer the ease, flexibility, and adventure of a road trip as the best fit for their next vacation.
These active road trip travelers are an adventurous group who like to explore new places including museums, historical sites, festivals, theme parks, national parks, popular cities, scenic highways and more. They often pick their destinations based on local attractions, cuisine, shopping, and outdoor adventure activities. They are excellent prospects for a full range of travel offers including hotel and lodging accommodations, gas cards, rental cars, recreational activities, CVBs, local festivals, outdoor attractions, national parks, and other related offers.
A full range of demographic, interest, and lifestyle selects are available as well as travel specific interests including, camping and “glamping”, boating and water sports, arts and culture, budget destinations and accommodations, beach travel, food and wine, children’s activities, family destinations, eco-travel, musical festivals, and more.
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