The Life Insurance Seekers file is comprised of individuals seeking new insurance products for themselves and their families. This file covers a diverse demographic of individuals seeking plans for the first time as well as those seeking to change existing plans specifically pertaining to life insurance.
These insurance seekers cover a variety of life stages as well as professional and personal situations including entrepreneurs, independent contractors, part-time employees, business owners, and other self-employed individuals who do not receive coverage through their employers, new parents, and those approaching retirement ages who seek additional coverage or changes to their planning.
Family related demographic selects include family size, number of children as well as children’s ages, household income, net worth, homeowner, ethnicity, interest and lifestyle selects, and other related categories.
This file is ideal to present insurance products to an active in-market audience seeking information specifically pertaining to life insurance plans, products, coverage, and providers.
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