The Parents of College Bound Students file is comprised of parents with high school seniors in the household who are preparing for their first upcoming year of college. This unique time of transition between high school and college requires a significant amount of planning on the part of parents and students alike, and this responsive audience is highly receptive to products and offers to help college bound students prepare and succeed, academically, socially and in all aspects of college life.
The file also includes the ability to segment parents of high school juniors who are receptive to offers pertaining to visiting colleges and universities, educational program information, scholarships and financial aid.
Demographic selects include age, income, family status, ethnicity, number and gender of children, education, homeowner and geography, in addition to offering a full range of interest and lifestyle selects.
This file is ideal for offers pertaining to scholarships, tutoring and educational support, dorm room furnishing and accessories, lap tops and tablets, safety and health, prepaid credit cards and cellular plans, social media and networking sites, fraternities, sororities and extracurricular activities, entertainment and sports, and much more.
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