The eTargetMedia Hispanic Families file is comprised of US families of Hispanic and Latino cultural backgrounds with one or more children in the household. The US Hispanic market is among the fastest growing in the nation with rapidly increasing purchasing power.
These families span a widely diverse range of backgrounds in terms of country of origin, language preference and level of acculturation. These families are from cultures throughout Latin America and are comprised of those recently relocated to the US as well as those from one or more generations back. The file covers Spanish dominant households, bilingual households, English dominant households and those with a combination of language preference due to multiple generations. What unites them is their common cultural identity as Hispanic and Latino which is often a driving force behind lifestyle choices and purchase preference.
The eTargetMedia Hispanic Families file allows marketers to target Latino families based on highly segmented and specific interest, lifestyle, demographic and geographic selections as well as language preference, country of origin and age and number of children.
PROFILE:
58% Male
42% Female
Average Age: 38
Average Income: $42K
The file is ideal for offers pertaining to family entertainment, children's products, packaged goods and home products, education, family travel, home furnishing, cooking and recipes, cultural and Spanish language media, news and entertainment, sports and much more!
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