The Millennial file represents individuals who are known as the "Internet Generation". These are highly experienced internet users that are planning on entering college, are currently in college, or have just finished their college education.
Millennial consumers are classified as those born between 1981-1996. These US consumers are very tech savvy and are constantly connected to the Internet. Not only do they own a computer, but over 95% have a smartphone and a majority have used Instant Messaging & Text Messaging Services. They enjoy social network websites, blogs, and downloading music.
PROFILE
54% Female
46% Male
Average Income: $35K
Suggested Usage includes: Automotive and Credit Card Offers, Cell Phones, College Education Info, Entertainment, Movies, Music, Student Loan Consolidation, Technical Items, Computer Hardware and Software, Travel Offers, Investment Information, Insurance Offers, and many others.
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