The High-Tech and Smart Households file represents families and individuals who are technologically savvy and purchase high tech electronics for their homes. These consumers enjoy being on the forefront of technology and purchase the latest technology products as soon as they hit the market. From smart home products like video doorbells, smart locks, smart lighting, digitally connected appliances, smart thermostats and digital home security systems to voice activated tvs and stereo systems these technology enthusiasts eagerly purchase a variety of high tech and intelligent technology products to automate their homes and indulge in their passion for technology.
The consumers included in the High Tech and Smart Households file are the ultimate decision makers when it comes to purchasing technology products for themselves, their families, and their homes. They purchase both high-end and budget technology products including smart appliances, smart TVs, smart lighting, smart locks, advanced surveillance cameras, smart plugs, laptops, computers, gaming PCs, tablets, smart phones, smart displays, sound systems, wireless headphones and so much more.
This is the ideal audience for any marketers who are promoting technology products including high-tech electronics, home entertainment, smart devices, technology magazines, technology/digital subscriptions and more.
PROFILE
54% Male
46% Female
Average Age: 45
Average Income: $110K
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