The Bleisure Travelers file includes business professionals who combine business and leisure travel with an extended vacation after their work event. The rise in business professionals working remotely has created a surge of travelers who are combining their work trips with personal vacation time so they can optimize both their leisure and business travel and take advantage of the cost savings as a result.
Many of these travelers bring family and friends along for their bleisure trips where they can travel for a conference or meeting and then spend an extended vacation in the destination while they work remotely. Most of the bleisure travelers stay at the same hotel or resort for their work travel and the vacation part of their trip so they require destinations and accommodations that will allow them to work remotely while truly experiencing the destination during their off hours and for the extended part of the trip. They are willing to spend more on accommodations, entertainment, dining and tours since travel costs are often fully funded, or partially covered, by their company. They seek hotels and resorts that include a variety of both business and leisure services and activities. This way, any accompanying family members or friends can also benefit from the travel experience, which often leads to additional discretionary travel spending to truly enjoy the vacation.
This is the ideal audience for any special offers related to bleisure travel, business travel, leisure travel, flights, spa experiences, entertainment and cultural experiences, dining and cuisine, tour packages, immersive experiences, and more.
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