The Rough Luxe Travelers file includes avid travelers who embrace a blend of luxury and rugged, authentic travel experiences. These travelers value high-end accommodations while seeking out adventurous and immersive experiences that connect them to a destination's culture, history, and people. They prefer accommodations and travel experiences that offer minimalist luxury design like boutique hotels, luxe eco-lodges and beautifully restored historic properties - often in off the beaten path neighborhoods.
The Rough Luxe Travelers enjoy cultural immersion and enjoy staying at hotels and booking travel experiences that have meaningful connections with local communities. They enjoy a mix of luxurious comfort and adventure such as trekking to remote areas while staying in nice accommodations afterwards. They spend their days wandering the local destinations and adventuring through nature but prefer to return to a luxury and unique accommodation at night.
They are the ideal audience for any travel offers related to rough luxe travel, boutique hotels, eco-conscious hotels, luxe tours, adventure travel and more.
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