The New Homeowners file is comprised of a diverse range of families and individuals who are proud owners of a new home. This file is rich with data regarding demographics and lifestyle qualifiers in addition to full array of homeowner specific selects in order to reach targeted new homeowners with precision. These homeowners reside in a variety of dwellings including single family homes, multiple family homes, apartments, condos, townhomes, ranches and also include owners of vacation properties, time shares and factional ownership.
Homeowner specific selects include home value, year built, type of dwelling, presence of pool, number of vehicles per household, presence of children, interest in insurance and financial products, interest in lawn and garden care, interest in furnishings and home décor, interest in remodeling or upgrading and much more.
Demographic selects include age, income, gender, family status, education, ethnicity, profession, political or religious affiliation, geography, purchase preference, and a full array of interest and lifestyle selects including family centered household, luxury lifestyle at home, ecological “green” household, and other targeted lifestyle selects.
Ideal list usage includes homeowners insurance, refinancing, home alarm system, kitchen and bath remodeling, flooring, furnishings, landscaping, window and screen instillation, pool maintenance, gutter cleaning and tree removal, carpet care and prevention for household with children and pets, barbeque and home entertaining, and much more!
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